Trained Offshore Junior SDRs for Scale-Ups: SDR Bootcamp Reflection
SDRs were our biggest client request, but also the hardest roles to fill.
Clients faced two key challenges: high costs for quality SDRs and poor retention. We struggled to find junior candidates who could succeed from day one. The local market lacked experienced SDRs, and the strong ones quickly moved into senior roles.
So we built the solution.
We now run a weekly SDR training bootcamp in Cape Town, selecting top graduates from UCT, Stellenbosch, and other leading universities. In just one intensive week, we train them in core SDR skills, develop their commercial mindset, and give them real-world exposure.
The result is a consistent talent pipeline that solves both client challenges and local market gaps.
SDR Training Program Design
We structured our SDR bootcamp as a one-week intensive SDR certification program led by a top UK-based sales trainer who we flew in to Cape Town.
The comprehensive SDR training program covered essential sales development fundamentals including:
Cold calling techniques and phone prospecting
Email outreach strategies and follow-up sequences
Lead qualification methodologies
CRM management and sales pipeline development
B2B sales prospecting best practices
We concluded with a networking event at a local pub.
Shared Office Experience:
After training, all our SDRs work from a shared office space in Cape Town alongside their fellow associates who are already hired through us for various other global scale-ups. Research shows that having a friend at work significantly increases job satisfaction and performance. By placing our trained SDRs together, we create a supportive community where they can collaborate, share experiences, and motivate each other.
This shared workspace approach helps combat the isolation that often leads to high turnover in remote SDR roles. Our graduates have built-in peer support and can learn from each other's successes and challenges, creating a stronger, more resilient team dynamic.
Real Results: Amy’s Success at Global App Testing
We recently placed Amy as an SDR at Global App Testing after she completed our training program. Her interview left a strong impression on the client, leading to a quick offer. She’ll be based in our shared Cape Town office, supported by her fellow bootcamp graduates as she begins her new role.
